Posted on 15. Sep, 2011 by Mobile Marketing in
Get Instant Responses When Prospects Look At Your Ads
As the prospects see your advertisements online, through an application, on radio, on television or in print, they are shown a simple message which says “For Information, text or call “XYX to a dedicated telephone number. When the prospect sends the text or makes the call, specific, custom information is sent directly to their mobile device via SMS. This SMS links them to a customized site where they are registered, allowing you to pre-qualify them, provide them additional information, or prepare them for a follow-up call from a member of your staff. At the same time, our system sends the requester the information they have requested.
In case after case it has been shown that people choose to opt in on advertised opportunities in greater numbers when they are given the opportunity to respond via SMS. The Shedd Aquarium in Chicago garnered an incredible 350% increase in response rates. They advertised their SMS response program on 25% of their advertisements, and generated over 60% of the total results!
Instant Responses and Instant Notification
While your prospects will receive instant information delivered to their devices, in turn your firm will also receive instant notifications that someone has requested information. This can be customized to notify specific employees, or groups of employees, and can be delivered via SMS or email. The powerful back office architecture customized for your firm will handle all of this automatically. Historical archiving, grouping of numbers, grouping of responses and instant notification all add up to one very powerful platform which will deliver significant results to both new marketing campaigns as well as those which are already underway.
More Than Just A Number
When your prospective client asks for and receives information instantly, has the ability to contact your offices with the touch of a button, and receives a follow-up call from your trained employees rapidly, it makes them feel like more than just a number. And they are certainly more than just a number. Collectively, all of your respondents can be categorized in various ways. The information gathered the second they respond to a targeted campaign allows you to determine, in real time, where your advertisements are working, where they are not, what regions of the country are they performing better in, and much more. Not only are they more than just a number – they are an identified and reachable number. Since they sent you an SMS, you now have authorized, requested and direct access to the SMS feature on their mobile device. Most people who carry mobile devices rarely let the device get more than ten feet away from them at all times. On average, 80% of your respondents will even sleep with their devices within a six foot radius of them, and even more will use the device while other media such as television are on.